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Ethical aftershave fragrances & grooming products that give back to men's mental health.


Ethics that match your lifestyle

On a mission to inspire & empower men to live healthier & happier lives.

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I love Kings 'Evolution' Eau de Toilette SO MUCH! A really exciting, distinctive, masculine smell and a 100% ethical and vegan company. Kings is redefining what it means to be a man

Hench HerbivoreVegan YouTube Personality / Social Influencer

What Kings are doing is such a great project, not enough people are aware of men's mental health problems and Kings are making it there goal to bring the awareness to everybody! On top of that, their fragrance is unreal.

Declan RuddVegan Professional Football Player

I love the brands mission statement, it’s something that’s needed in today’s society. We’re losing far many men to suicide and seeing a brand like Kings aiming to raise awareness for those suffering in silence is refreshing to see. The product itself is amazing too, I’ve been using it for the past few weeks and I love the fact it’s made from natural ingredients. It smells good too!

Paul McGregorMental Health Speaker, Advocate & Author

As a vegan, I've sometimes struggled to find brands and products that match my personal ethics and values. Kings is a brand that I can trust and support. I know every time I buy a product from Kings that it's vegan, cruelty free and supports men through mental health and youth mentoring

Adam TrimnellVideo Producer at On Group Ltd

I love what Kings stands for. High quality cruelty free products that smell great and help promote men’s mental health.They are helping to redefine masculinity by highlighting the importance of good mental health and that as men we need to be open and brave enough to discuss this. This doesn’t make us weak, it makes us strong!

Russell MartinVegan Professional Football Player

I'm so glad I have finally found an aftershave that is all natural and vegan, falls in line with my ethics, lasts the duration and smells INCREDIBLE!

Tom FergusonFilm maker at Ruroc & Vegan Lifestyle Blogger

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