How to Wear your Kings Aftershave Fragrance

By 10/09/2018 October 9th, 2018 No Comments

So, you’ve bought your new ‘Kings’ ethical aftershave fragrance and you now want to know how to apply and wear it correctly.

I’m sure you want to get the most out of the scent and reap the benefits and compliments that come with smelling fresh while knowing you haven’t compromised on your own ethics and values.

This blog will tell you everything you need to know about how to wear your aftershave fragrance correctly.

Most men (including myself once) don’t know how to wear aftershave fragrance.

Why Wear an Aftershave Fragrance?

There are many reasons why women wear perfume and men wear aftershave fragrance. Wearing an aftershave fragrance can increase your confidence, attractiveness and memorability.

On the plus side, when you wear a Kings fragrance you know that the product is supporting men’s mental health projects, is Made in the UK, it’s Vegan, Cruelty Free, Palm Oil Free, Paraben Free and contains natural essential oils.

An aftershave fragrance can foster deeper emotional connections with people, it can add an extra dimension to your individual style and in the case of Kings, it can reinforce what you stand for as a modern man.

What is Aftershave Fragrance? 

A fragrance is a complex mixture of natural sources and/or synthetic raw materials.

Perfumed essential oils are dissolved in a solvent (usually alcohol) to preserve a pleasant concoction of scents. A higher concentration of oils usually means a stronger fragrance. The strength of the fragrance determines how long an application lasts on your skin.

Remember, the same fragrance can smell different on different people. This is due to the way it interacts with your own skin. It’s always best to test a fragrance by applying it to your skin and wearing it for a few hours to allow the scent notes to develop and interact with your individual skin type.

What are the Different types of Aftershave Fragrance?

Fragrance is a unisex, generic term used for perfume. It comes in many forms and is called different names. The term ‘aftershave’ is often used as a generic male term as an alternative to the predominately female term – ‘perfume’.

There are many different categories of fragrances and below are a few of the most popular:

  • Eau de Cologne – Oldest term for perfume, used in North America for masculine scents. Light, fresh, and fruity, typically composed of 2-4% perfume oils in alcohol and water. Tends to be used in fragrances for younger people. Usually lasts for about 2 hours.


  • Eau de Toilette – A light spray composition with 5-15% pure perfume essence dissolved in alcohol. Usually lasts for about 3 hours.


  • Eau de Parfum – Historically genderless, used to describe both men’s and women’s products. Contains 15-20% perfume essence that lasts for about 5 to 8 hours.


vegan, cruelty free aftershave

  • Parfum – Slightly oilier and is composed of 20-30% pure perfume essence. A single application can last up to 24 hours.

The Fragrance Lifecycle

Fragrances have a three-part life cycle; which evaporate in a pyramid like sequence where the top slowly evaporates all the way down until you reach the base.

There are three different types of notes that comprise the fragrance scent. They are the top, medium, and base notes.

  • Top note – The top note is what you smell first and it’s what most people incorrectly base the purchase of their aftershave fragrance on. This is the initial, lighter smell of the fragrance. This note lasts from 15 minutes to 2 hours. Top notes are typically light floral scents, citrus, fruity scents, powdery scents, marines and aquatics, and spices such as cinnamon.


  • Medium note – The middle note is the showcase element of the fragrance. These notes develop after the top note disappears and can last 3-5 hours. Medium notes most often include heavier floral scents such as jasmine, or green scents such as grass or stone. Spice scents such as cinnamon and clove can appear here, along with fruity scents as well.


  • Base note – These notes are the last to develop. They are often bolder notes and become noticeable later in the day.  They tend to last from 5 to 10 hours. Typical base notes are sandalwood, moss, vetiver, vanilla, tar, leather, smoke, tobacco, and musk.

How to apply your Aftershave Fragrance

There are clearly right and wrong ways to wear your fragrance. We all know that person who wears way too much aftershave and it can be overwhelming and off-putting. This is the exact opposite effect of what we want. Try these tips below to ensure your fragrance comes across stylish and sophisticated every time you wear it.


  • Don’t rub the fragrance into your skin. This seems like a good idea and this is the approach most people take. Unfortunately this weakens the scent as it breaks some of the molecular bonds.


  • Image courtesy of Rachel Sherlock at www.rachelsherlockphotography.com

    Ensure you spray your fragrance onto dry skin. Best practice is to apply your fragrance after a shower and by holding the atomiser of the bottle (spray nozzle) 3-6 inches from your skin.


  • Less is more so just start light. Perhaps start with a single or double spray on your chest. As you become more aware of your new fragrance you can apply more to different areas. Build this up until you’re happy with the strength of your scent.


  • Apply your fragrance to the heat areas of your body to ensure it lasts throughout the day. The chest, neck, lower jaw, wrist, forearm, inner elbow and shoulder are key areas on your body. Do not spray on all these points at the same time though. Again, start with one and build this up until your happy with the strength of the scent


  • Only re-spray your fragrance if and when required. You can always spray some more scent depending on how long the scent lasts. This reapplication will most likely be during the second half of the day. Why not try one of our handy 10ml travel size bottles of aftershave as it’s the perfect size to keep in our pocket or bag.


  • Don’t spray and walk into your fragrance. This is essentially inefficient and worthless.  You are are spraying most of your fragrance into the air and it will eventually just fall to the floor as waste.


  • Don’t spray your fragrance onto your clothes. This is because the fragrance needs to mix with the natural oils of your skin to ensure the best results and that all the notes come through. The fragrance may even stain your clothes.


  • Less is more. Fragrance should be discovered, not announced. People who are close by should be able to smell your cologne, but not be overpowered by it.


So that’s it from our first ever Kings blog. Let us know if it was useful and what you’d like us to blog about next time.

All the best,


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